LA Fitness Redesign

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Project

The current LA Fitness app is very clunky, barely designed, and bogged down with a lot of features that seem extremely unnecessary. I can’t speak for everyone else, but the membership QR is literally the only thing I want to see when I open the app. I might flesh this out more later, but in the meantime here’s the beginning of my suggested redesign.

 

Credits

Stock photo downloaded from freepik.

WyrdGurls Branding

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Project

A couple of friends and I recently launched a blog, for which I designed the logo, produced the illustrations, and set up the website. We all like witches, so the hat seemed like a natural choice; so did the bright colors and animal onesies. Sorry not sorry.

 

Credits

Free mock-ups downloaded from Anthony Boyd Graphics.

Bluth Company Booklet

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Project

They’ve made a huge mistake. The Bluth Company branches out into food.

 

Photo Credits

All stock was downloaded from freepik.com. Huge thanks to freepik, valeria_aksakova, jcstudio, rawpixel.com, topntp26, lifeforstock, jcomp, and dashu83 for taking such beautiful photos and letting me use them for free.

 

Fine Print

The Bluth Company cannot accept responsibility for any injuries, illnesses, or deaths resulting from Bluth products. Sorry.

Lorien Health Redesign

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Project

Redesign Lorien Health Service‘s website.

 

Concept

The client asked me to completely revamp their website, which had a very clinical layout and color palette. I worked closely with Lorien’s social media manager to create the new design, and also helped select the photos used throughout the site. Once the designs were more or less in place, the mock-ups were sent to a development agency, which built the site.

The site was designed using the color palette found in Lorien’s new logo, and also uses a lot of white space to give it a clean, simple look. As Lorien’s audience ranges from younger job-seekers to older users in search of assisted living and other health services, we wanted the site to be intuitive enough for both groups to easily find what they need.

akaKaro Branding

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Project

It’s been a long time coming, but it finally dawned on me that I now have a logo, business cards, AND a letterhead that need showing off! This is a historic day, because I’m actually happy with all of them (for now). My original portfolio was named Achikochi Design, but about a year ago I decided I wanted a URL that actually reflected my name, so I changed it to akaKaro, then slogged through a dreadful delightful rebranding campaign. Achikochi wasn’t even branded particularly well, but IT STILL TOOK SO MUCH TIME (though most of that was setting up the new website, resizing project photos, rewriting descriptions, etc, etc, etc). Never. Again.

 

Concept

I went through several rounds with the logo: I still wanted it to look like a chop, but I also wanted it to use actual kanji, rather than the hiragana used in the Achikochi logo. The earliest version used the kanji for water, slightly modified to look more like my initials: I liked the idea of a water-themed logo, but later decided that I wanted to use my Chinese and/or Japanese names for a more personal feel. The next several iterations spelled out my entire name, but none of them really worked for me, and I eventually decided to cut it back to just my surname.

Meanwhile, my business cards also got a major update: they started out as MiniCards because I didn’t have much information on them, but while redesigning them I realized I’d need a lot more space to showcase both my new illustrations and my numerous social media accounts. The cards were designed around four self-portraits drawn within the past year, and were modeled after playing cards. This was mostly because, well, I like going up to people and telling them to pick a card, but it also works really well with the general theme of my life so far: I’ve worn a lot of hats since starting undergrad, and I like having business cards that more or less reflect my many-faced career.

Flick’s Pub Rebranding

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Project

Redesign the logo and carryout menu for Flick’s Pub, the restaurant attached to Lorien Health’s Taneytown facility.

 

Concept

The client asked me to redesign the logo for their pub using brighter colors, and to revamp their carryout menu (if you’re wondering what the logo and menu looked like originally, here’s a pdf). Though the original sketches focused more on food images, the client requested something more in line with the general Irish pub look; thus, we ended up going with dark green and gold, and also used a more old-fashioned typeface. For the menu, we wanted to replace the Lorien facility pictures with actual food pictures; we were originally going to use the old design with new pictures, but eventually decided to redo everything all at once for efficiency’s sake.

Full disclosure: there isn’t actually a t-shirt. It just happened to be convenient for showing off the logo.

Lorien Sample Branding

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Project

Design an orientation folder and an employee recruitment ad for Lorien Health Systems (LHS).

 

Concept

I recently applied to LHS as a freelance designer, and, as part of the application process, I was asked to submit a couple of sample design projects:

  1. Enhance or redesign the internal folder distributed during employee orientation.
  2. Design an advertisement for employee recruitment efforts.

Lorien was looking to revitalize its branding, so I completely redesigned the folder to use bright, engaging colors. The design is supposed to represent the dawn of a new career, so to speak, and includes a vector representation of one of Lorien’s buildings.

Valiant Fit Branding

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Project

Design a logo for Valiant Fit, an online exercise equipment and apparel company.

 

Concept

The client asked for both a full-sized logo and a smaller logo that could still represent the company, such as the Nike checkmark; thus, it was important to keep a detachable element within the full-sized design. The final logo features an abstract representation of barbells, while the detachable element shows the company initials in the same font that is used in the full logo. I also created a style guide, which detailed (1) the logo specs, including typefaces, colors, and alignment; (2) the correct and incorrect ways to display the logo; and (3) possible uses for the logo (e.g., on stationery and apparel).

RITIS Redesign + App

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Project

Come up with a possible redesign for the Regional Integrated Transportation Information System (RITIS) and adapt into a mobile app.

 

Redesign

As a side project I was asked to start designing a new layout for the CATT Lab’s main application, RITIS.  The current design features a jam-packed navigation bar at the top of the page, so I moved most of the application options into a collapsible side bar, which gives the logo more space. I also consolidated the account settings and display options under a dropdown menu in the top righthand corner. The final screenshots were created in Adobe Illustrator.

 

Mobile App

RITIS currently has a mobile version, but it’s very outdated and requires the user to log in every time they open their mobile browser. As a commuter, I thought it might be handy to have an actual RITIS app to help me check traffic conditions without having to (1) log into RITIS or (2) continually resize the traffic map to fit on my phone screen. Using the existing mobile design as a baseline for which features could reasonably be included, I put together an app concept using the same color palette as the redesign, and later presented it to the Lab director as a possible future project.