Valiant Fit Branding


Design a logo for Valiant Fit, an online exercise equipment and apparel company.



The client asked for both a full-sized logo and a smaller logo that could still represent the company, such as the Nike checkmark; thus, it was important to keep a detachable element within the full-sized design. The final logo features an abstract representation of barbells, while the detachable element shows the company initials in the same font that is used in the full logo. I also created a style guide, which detailed (1) the logo specs, including typefaces, colors, and alignment; (2) the correct and incorrect ways to display the logo; and (3) possible uses for the logo (e.g., on stationery and apparel).

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