Lorien Sample Branding


Design an orientation folder and an employee recruitment ad for Lorien Health Systems (LHS).



I recently applied to LHS as a freelance designer, and, as part of the application process, I was asked to submit a couple of sample design projects:

  1. Enhance or redesign the internal folder distributed during employee orientation.
  2. Design an advertisement for employee recruitment efforts.

Lorien was looking to revitalize its branding, so I completely redesigned the folder to use bright, engaging colors. The design is supposed to represent the dawn of a new career, so to speak, and includes a vector representation of one of Lorien’s buildings.

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