Miyazaki AFI Posters



Design a series of three film posters for the AFI Director’s series at the AFI Silver Theatre and Cultural Center. They must be conceptually linked (e.g., director’s style, common themes, object carried through, etc), and should include film title, director’s name, location, and dates, as well as the AFI logo.



I chose Hayao Miyazaki, the director of My Neighbor Totoro, Howl’s Moving Castle, and Spirited Away. Though the details vary from movie to movie, all three share a common core:

  1. Protagonist moves to a new place (or, in the case of Spirited Away, is involuntarily transported to a new place).
  2. Protagonist meets a supernatural being who changes her life in some way.
  3. Supernatural being helps protagonist overcome the main conflict.

Thus, I needed a flexible design that (1) incorporated both the protagonist(s) and the supernatural being; (2) followed the general theme of moving and change; and (3) could be translated into three posters with minimal change from poster to poster. The final designs feature screenshots in which the protagonists are shown approaching their new homes for the first time, framed by the outline of the supernatural being.

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